December 8th, 2020
Nicole Kidman Joins Sera Labs as
a Strategic Partner and Global Brand Ambassador
Sera Labs announced that Nicole Kidman will become a major contributor to the success of
Seratopical and Sera Labs topical problem solution products. The whole team at Sera Labs is extremely excited to have Nicole join in our mission to offer the most innovative cutting edge solution based facial and body topical products.
Together we are Creating a Skincare Wellness Revolution
The company is currently collaborating with several retail merchants and Nicole to bolster visibility at store level while rolling out an aggressive National marketing & advertising campaign across multiple channels.
2021 will be a GREAT year for Seratopical and Sera Labs products!
Nicole truly has aligned herself with the company’s mission to bring to market results-oriented products that capitalize on not just CBD but moreover the unique blended formulations that build on the company’s years of experience in topical products. She will be a strategic part of the development team and help to guide and consult on new product innovations at store level.
Seratopical Skin Wellness products and Sera Labs external pain products are currently sold throughout the U.S. across multiple channels of trade including some of the largest Drug and Grocery retailers in the world.
“The partnership with SeraLabs was an easy decision for me,” states Kidman, SeraLabs Strategic Partner and Global Brand Ambassador. “With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellnessand SeraLabs is a company I believe in. Joining them in this partnership is something I am very excited about!”
We hope you will reach out and partner with us for success. ** Retailer Tagging available.
WHAT ARE THEY SAYING IN THE PRESS?
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October 1st, 2020
SeraLabs Acquired by CURE Pharmaceuticals
CURE Pharmaceutical Completes $20 Million Acquisition of Sera Labs, a Leading Health, Wellness and Beauty Brand Marketing and Multi-Channel Distribution Platform Company
– Acquisition to Support Cash Flow Positive Goal in ~18 Months –
CURE Pharmaceutical Holdings (OTC: CURR) today announced its definitive agreement to acquire Sera Labs, Inc. The closing is anticipated to occur in early October.
As previously announced, the transaction consists of an up-front payment of $20 million, of which $1 million was paid in cash and $19 million has been allocated in CURE stock at a valuation of $2.75 per share. The transaction also includes an initial, additional commitment of $4 million for working capital in support of accelerating Sera Labs’ growth, and earn out incentives of up to an additional $20 million in CURE stock at a valuation of $3.34 per share within two years. The structure of the earn out balances the risk and reward between CURE stockholders and Sera Labs’ management. It also aligns Sera Lab’s high-margin, retail and direct-to-consumer business platform with CURE’s cGMP manufacturing of differentiated dosage forms for superior delivery of actives, that includes nutraceutical, health & wellness, and pharmaceutical products delivered via CURE’s oral dissolvable thin film technology.
“Our acquisition of Sera Labs has been validated over the last few months as we have seen a strong cultural fit and expanded opportunities including a pivot to tele-wellness through which we will deliver to consumers science-based products that meet their personalized wellness objectives,” said Rob Davidson, CURE Pharmaceutical CEO. “Consumers will soon have access to CURE’s proprietary formulations under the Sera Labs brand in the coming weeks. We believe the rest of 2020 will set the stage to make 2021 a breakout year for the Sera Labs wellness business as well as for CURE Pharmaceutical.”
Jonathan Berlent, Chief Business Officer, added, “It is clear that Sera Labs brings to CURE the best platform to effectively deliver our innovative products and dosage forms to the market. With Sera Labs’ expertise in brand marketing and multi-channel distribution platform, we can now give consumers greater access to the dosage forms and drug delivery technologies they seek. The next step is to educate the consumer and deliver on consumer preference for direct access to science based therapeutics.”
Nancy Duitch, founder and CEO of Sera Labs, who will continue as the CEO of Sera Labs, as well as assuming the additional role as Chief Strategic Officer of CURE’s Wellness Division, stated, “Since founding Sera Labs, we have fast become a standout leader in the CBD beauty and health & wellness industries. Before forming Sera Labs, our team drove billions of dollars in sales for well-recognized brands. Today, this same team has reached another milestone by joining with CURE. With the consummation of the transaction, the Sera Labs’ team is excited to introduce consumers to CURE’s innovative delivery system, which we believe will change the way they take daily nutraceuticals. With the combined strength of Sera Labs in the categories of health, wellness and beauty and with CURE Pharmaceutical’s cutting edge technology, we have a unique opportunity to become the leading brand known for excellence, innovation and differentiation.”